IBS Las Vegas 2025 was the ultimate destination for beauty insiders. From cutting-edge skincare to clinical tools and boutique studios, the International Beauty Show proved once again why it’s a must for trendsetters and professionals alike.
Eyes on Hollywood Was There to Catch It All
Eyes on Hollywood was there front row, camera-ready, capturing every highlight. The vibe? Electric. The innovation? Unmissable. These five brands delivered standout moments that defined the weekend and set the tone for what’s next in beauty.
Cosgram USA: Where K-Beauty Meets Clinical Precision
First up, Cosgram USA. This K-beauty powerhouse brings 30 years of South Korean biotech expertise to the U.S. Their Mystic-S microneedling device, paired with active ampoules, delivered a skincare performance worthy of a runway. With clean formulations, exosome-infused masks, and pro training programs, Cosgram is redefining clinical elegance.
Dermastart: A Serum That Made Everyone Stop and Glow
Dermastart caught our eye with the One Love Serum, a hydrating, antioxidant-rich formula that became an instant favorite on the show floor. Its sleek texture and barrier-boosting results had everyone talking. It’s skincare that performs and photographs flawlessly. Explore the product here.
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CosMedix: Where Science Gets Its Glow
CosMedix remains a go-to for estheticians who demand results without compromising on luxury. Their use of liquid crystal technology in retinol-based products continues to set the standard for skin renewal. Performance, science, and glow this is what smart beauty looks like.
Lashbox LA: Drama, Precision, and Innovation
Lashbox LA brought serious lash drama. Their FlexFusion Adhesive wowed pros looking for better retention and flexibility, while their live demos kept the energy high and the lashes flawless. With a cult following and serious innovation, Lashbox LA is redefining what it means to be lash-obsessed.
giveBeauty: A Smarter Way to Gift Beauty
New to the scene, giveBeauty stood out by transforming how clients connect with beauty professionals. This gift card and booking marketplace lets users purchase digital or physical gift cards redeemable at participating salons, spas, and wellness providers. Pros register for free or a small fee, manage bookings, and receive payments through an easy dashboard. Gift cards never expire, and the exposure is a major plus for local artists.
The Esthe Lounge: Where Culture Meets Clinical Expertise
Finally, The Esthe Lounge brought elegance and intention to the IBS floor. Founded by a mother-daughter duo, the brand blends high-end skincare services with advanced esthetic training. Their live sculpting demos and inclusive approach to education highlighted their commitment to empowering professionals through skill, culture, and community.
From futuristic facials to heritage-driven beauty, IBS Las Vegas 2025 was where it all happened. And Eyes on Hollywood was there to see it, shoot it, and spotlight it.
