Even before Nike made the cut permanently, cofounder and chairman Phil Knight said on a Zoom call with CNBC that the partnership was “likely over.” After posting a link to an antisemitic movie on his Instagram story, the release of the Irving 8 was cancelled and the partnership “suspended.” Now, the tie between the Nets player and the legendary company is gone.

In response, Irving posted a gif on Twitter saying “There is nothing more priceless than being free.” Irving seems to be following the Kanye West train of thought after his contracts with Adidas and Balenciaga were dropped. West said that it was “freeing” to be removed from the Balenciaga website, and claimed that he was trying to get out of his Adidas partnership anyway.

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Kyrie Irving, Brooklyn Nets basketball star, recently tweeted a link to a 2018 film called Hebrews to Negroes: What You Need to Know. The film is a proponent of the idea that black Americans are true Israelites because modern Jews stole the identity of the original Israelites: black people. It also claims that Jews invented the Holocaust to conceal their true power and invent a connection to the land of Israel.

Since the tweet, it has taken a week for Irving to apologize; not before he was suspended by the Nets on November 3 and his contract with Nike cancelled on November 4. He has since donated $500,000 to the Anti Defamation League, an organization that fights to stop the spread of antisemitism. His apology on Instagram stated, “To all Jewish families and Communities that are hurt and affected my post, I am deeply sorry to cause you pain, and I apologize.”

Although a donation and a seemingly genuine apology does help the Jewish community, Irving’s decision to apologize came too late to be considered genuine.

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