Skinimalism Meets Hyper-Color

Makeup trends in 2025 are all about contrast clean skin with neon eyeliner, minimal base with glossy, over-the-top lips. The era of skinimalism continues, but this time, it’s paired with hyper-color and futuristic flair.

Let’s start with the base. The dewy “no-makeup” makeup look is now more elevated. Brands are focusing on hybrid products: think tinted serums with SPF, cream bronzers packed with skincare ingredients, and highlighters that double as moisturizers. Skin is in, and the message is clear: don’t cover, enhance.

Graphic liner is huge right now, especially in electric blue, violet, and metallic green. Whether it’s a floating crease or a negative space wing, eyes are the new statement piece. Pair that with a subtle lid and barely-there mascara, and you’ve got a look that’s fresh yet striking

Lips are doing the most in 2025. Gloss is making a powerful comeback, but with a twist. We’re talking glass-like finishes with holographic shimmer, plumping formulas, and even temperature-sensitive shades that adjust to your mood (yes, really). The 90s brown lipliner and clear gloss combo? Still trending.

And the blush boom isn’t going anywhere. From sunburnt blush to full-on e-girl placement, it’s about embracing the flush. Bonus points for using a lip and cheek tint to keep your look cohesive and quick.

TikTok continues to drive innovation, with viral looks like “cloud skin,” “fruit makeup,” and “pastel punk” inspiring beauty lovers around the globe to play, not conform.

This year, makeup is fluid. It’s about personality, playfulness, and self-expression whether that means a bare face or a glitter bomb. The rules? There are none.

? Looking for the next viral makeup trick? Check out our piece on beauty hacks that still slay.