Miami has long been a hub for vibrant culture, dynamic storytelling, and creative visionaries. Among its emerging talents, Sergio Vizuete is a name the city—and soon the world—needs to know. The award-winning executive, who has spent 25 years excelling in advertising, is poised to make waves with his feature film debut, Becoming Vera, set for release in 2025.
Raised in Spain and now splitting his time between Miami and Los Angeles, Vizuete brings an international perspective to his storytelling. His career began in the high-octane advertising world, crafting campaigns for global brands like the Los Angeles Lakers, T-Mobile, Ducati, Lexus, and Real Madrid. Collaborating with luminaries such as Kobe Bryant, Becky G, and Sebastián Yatra, Sergio developed a distinctive style—natural yet cinematic, deeply emotional yet understated.
But his passion for storytelling extends far beyond commercials. “Film has always been where my heart is,” Vizuete admitted in a recent interview. After years of building a reputation in advertising, he has made the bold leap to feature filmmaking. His debut project, Becoming Vera, tells the heartfelt story of a young pianist battling homelessness and poverty, while trying to pursue her dream of making it in the world of Latin Jazz.
This is more than a movie for Sergio—it is a personal mission. A foster parent himself, he draws on his own experiences to create an authentic, poignant, and profoundly empathetic narrative. “Working with foster children has shown me the strength of their resilience,” he said in a recent interview. He wants Becoming Vera to entertain and inspire understanding and action for these children and young adults, who deserve much more.
Vizuete’s commitment to social impact is not new. He has collaborated with organizations like Voices for Children and Citrus, using his platform to advocate for underserved communities. His work reflects a unique blend of artistry and activism, proving that cinema can be both entertaining and transformative.
Miami’s thriving arts scene has been a source of inspiration for Sergio. “There is something about this city—the colors, the rhythm, the diversity—that fuels creativity,” he shares. “It is the perfect place to bring stories to life.”
As Becoming Vera prepares to be released, Sergio is already looking ahead. He hopes to continue making films that blend stunning visuals with compelling narratives, shining a light on stories that often go untold.
With his unique ability to connect with audiences on a deeply emotional level, Sergio Vizuete is more than a filmmaker—he is a storyteller who captures the soul of his subjects and the spirit of his community.
Follow Sergio’s journey on Instagram (@sergiovizuete) to stay updated on Becoming Vera and his ongoing work to inspire change through film.
