Cosmoprof North America – Las Vegas 2025 Wrapped Up with Major Beauty Highlights

If you’re in the beauty world and didn’t have your eyes on Las Vegas from July 15 to 17, 2025, you missed out. Cosmoprof North America just wrapped its 22nd edition at the Mandalay Bay Convention Center, and it delivered big time.

As the leading B2B beauty trade show in America, Cosmoprof continues to raise the bar. Last year it saw over 26,000 attendees from 113 countries and more than 1,100 exhibitors. This year, attendance hit new highs, boosted by the expanded Cosmopack Pavilion, which focused on next-gen packaging, ingredients, and manufacturing innovation.

K‑Beauty had a major presence at the show, with a dedicated area featuring some of the most exciting skincare trends and brands from Korea. From glass skin to hydrating sheet masks, Korean innovation was on full display.

The show also featured curated areas like Discover Beauty, Discover Black‑Owned Beauty, and The Beauty Vanities. These highlighted indie and multicultural brands, many of them led by women and focused on clean, inclusive beauty.

Skincare took center stage, with brands introducing advanced formulas and tech-driven solutions that elevate self-care routines. Among the standouts was Arbutin Skin Booster by Meditherapy, a brightening and hydrating booster designed to enhance skin radiance. Meditherapy also highlighted its Tension Masks and premium treatments, emphasizing the growing trend of home-based spa experiences.

TIRTIR  impressed attendees with its sleek formulations and commitment to skin health innovation. Their science-backed approach caters to a market that increasingly seeks efficacy, clean ingredients, and convenience.

Makeup lovers weren’t left behind. Rachel Couture unveiled its Marble Arch Eyeshadow Palette, a colorful celebration of nature-inspired tones that brings artistry and playfulness to any look. This aligns perfectly with the trendy, expressive makeup that dominated Cosmoprof’s beauty floor.

Meanwhile, Rejuran showcased its Turnover Ampoule, powered by c-PDRN technology for skin renewal and deep hydration, representing the next generation of cosmeceutical skincare.

Behind the scenes, Coleman Harrison – Beauty Brand A gents played a key role in connecting these innovative products with the U.S. market, bridging the gap between global creators and beauty retailers.

The CosmoTrends Report by BEAUTYSTREAMS broke down the latest in product innovation and consumer behavior, offering a glimpse into what’s coming in skincare, haircare, and makeup.

The Buyer Program returned to connect exhibitors with major retailers and distributors. And the Cosmoprof & Cosmopack North America Awards celebrated excellence and creativity in product development and branding.

Whether you came to spot trends, make connections, or discover what’s next in beauty, Cosmoprof Las Vegas 2025 delivered an unforgettable experience.