
Beverly Hills turned up the heat this summer with a Beverly Hills Fashion Week: Summer 2025 Pre-Event, themed “Swimming with Sharks.” The evening blended luxury swimwear, couture, and emerging designer innovative style establishing a new standard for effortless luxury and placing Beverly Hills Fashion Week on the global fashion map.

Photo credit Daniel Sinoca | BHFW
Produced by Tammy Barr of GoldBarr Productions and Edgar Saakyan of Edgar Entertainment, the event felt more like a curated experience than a traditional runway show. Models walked poolside down elegant stairs, captivating the celebrity-filled audience. They wore stunning one-pieces, bikinis, and flowing resortwear that caught every flash of the camera.

Photo credit: Daniel Sinoca | BHFW
One of the most talked-about moments of the evening came from Ofir Natalie Korsia, Miss Universe Israel 2024, seen here wearing Ferragamo. Her presence added international attention and global impact, helping to raise awareness for this year’s charity partner: Palisades Forever.

Photo credit: Daniel Sinoca | BHFW
This pre-event set the tone for the upcoming official edition of Beverly Hills Fashion Week in October. The runway featured three standout designers: California Dreaming, an emerging California label that embraced the summer palette with unique cutaways and daring silhouettes; Ferragamo, the iconic luxury house, which delivered a flawless cruise and resort collection; And a limited couture collaboration between Anahit Fashiondrug and GoldBarr, featuring the debut of the TIEKINI™️a collection of swimsuits made from men’s silk ties, designed to be worn both on red carpets and in the water. Structured yet playful, the collection stunned both press and guests with its originality and elegance.

Guests enjoyed champagne, signature cocktails and hors d’oeuvres alongside stylists, editors, and trendsetters. The immersive atmosphere was enhanced by unique touches and gifts from brand partners including New Lounge Beverly Hills, GlamTan, WGS Security, LA Grazing Co, and Bandero Tequila each adding their own luxurious touch to the night.

In addition to showcasing fashion innovation, the evening supported Palisades Forever, a nonprofit dedicated to environmental and community restoration after the region’s devastating fires. The cause underscored the night’s message: beauty is a force for good.
With this successful summer pre-event now behind us, anticipation is building for Beverly Hills Fashion Week Episode II, taking place October 9–12 in the Golden Triangle. If “Swimming with Sharks” was any indication, Beverly Hills is not following the fashion world it’s leading it. For more information, visit Beverly Hills Fashion Week or follow on Instagram.